THE MARKETING SALES GROUP PTY LTD, The Marketing Sales Group CSX – Customer Service and Experience (1 minute read) Customer Service is an expectation. Customer Experience is what can set you and your team/business apart from the competition. Making the Customer Experience excellent and memorable ca... Customer Service
THE MARKETING SALES GROUP PTY LTD, The Marketing Sales Group We’re all Consumers (2 minute read) To be more effective in our pursuit of sales on behalf of a given client, it is necessary to first understand, ‘what is the purpose of our sales activity?’ Often, the response to this ...
THE MARKETING SALES GROUP PTY LTD, The Marketing Sales Group Customer Service Excellence (2 minute read) Customer service is the backbone of any successful business. It is the process of ensuring that customers are satisfied with the products or services that a business provides. Excellen... Customer Service
THE MARKETING SALES GROUP PTY LTD, The Marketing Sales Group Change and Improvement (1 minute read) Many of us are familiar with the term Kaizen , which translates as change ( kai ) for the good ( zen ). Kaizen is based upon a philosophical belief that everything can be improved. Con...
THE MARKETING SALES GROUP PTY LTD, The Marketing Sales Group Improving the Consumer Experience (2 minute read) “Customer Service should not be a department – it should be the entire organisation!” TONY HSIEH – CEO ZAPPO’S That so many individuals and companies get customer service wrong is almo... Customer Service
THE MARKETING SALES GROUP PTY LTD, The Marketing Sales Group Building Customer Engagement (1 minute read) “We see our customers as invited guests to a party, where we are the hosts.” JEFF BEZOS – FOUNDER, AMAZON We’ve all had a poor customer experience, and we’ve most likely shared that ex...
THE MARKETING SALES GROUP PTY LTD, The Marketing Sales Group Key Principles of Influence in Consumer Behaviour (1 minute read) In his bestselling book, ‘Influence, The Psychology of Persuasion’ , Professor Emeritus of Psychology & Marketing, Robert Cialdini, collated years of research on social influence into ...
THE MARKETING SALES GROUP PTY LTD, The Marketing Sales Group 5 Customer Service Superpowers (1 minute read) Great customer service continues to be a key differentiator between businesses and individuals. Here are some of the superpowers which can help you and your team or company stand out f... Customer Service
THE MARKETING SALES GROUP PTY LTD, The Marketing Sales Group Expectations of the Modern Consumer (2 minute read) Customer expectations are any set of behaviours or actions that individuals anticipate when interacting with a company. Historically, customers have expected basics like quality servic...
