(1 minute read)
The SCARF model is a psychological theory that explains how five social domains influence human behaviour. It was developed by David Rock, an Australian neuroscientist and leadership/change management consultant.
What does the acronym SCARF represent?
- Status: How important you feel compared to others
- Certainty: How well you can predict the future
- Autonomy: How much control you have over your life
- Relatedness: How well you feel connected to others
- Fairness: How fair you perceive the treatment you receive
How does the model work?
- When one of these domains is threatened, it can trigger a ‘fight or flight’ response in the brain, which can make it difficult to think clearly, solve problems, or make decisions.
- When one of these domains is rewarded, it can improve your ability to be creative, thoughtful, collaborative, and make more informed & considered decisions.
How can the model be applied?
It can help you anticipate how your actions might affect others.
The SCARF model can be used in many situations, including workplaces, educational settings, family life, and social settings.
It can help you understand why people react strongly to certain situations, such as when presented with feedback or confronted with change.